Skip to main content
  1. Home
  2. European Rates & Dates - What's Up
Stars and Stripes Logo, representing Stars and Stripes publication
Special Supplements
European
  • Global
  • Weekly
  • Community
  • Special Supplements
  • Web
  • APP
All European
Publications
  • Best of Germany
  • Dandelions Europe
  • Medical Guide Germany
  • Medical Guide Naples
  • Medical Guide Vicenza
  • Road Guide
  • Stripes Europe
  • Tattoo Armed Forces
  • Welcome to Bahrain
  • Welcome to Germany
  • Welcome to Naples
  • Welcome to Northern Italy
  • Welcome to Poland
  • Welcome to Sigonella
  • Welcome to Spain
  • Welcome to Türkiye
  • Welcome to the UK
  • What's Up

What's Up

One-of-a-kind magazine, designed specifically to encourage U.S. servicemembers and civilians stationed in Germany, and beyond, to get off base and enjoy all that Europe has to offer.

Each issue of this free print and digital publication is packed with information about Europe’s little known, must-see travel destinations and tourist attractions, shopping, dining, outdoor activities and more. Plus, a monthly calendar of events for the most popular and family-friendly festivals from all across Europe.

What's Up Distro Image
What's Up District Names Image

Here is Your Chance to Reach the U.S. Military Market!

The Product
  • Glossy U.S. Letter-Sized Magazine
  • 7,000 copies per issue for Kaiserslautern editions
  • 4,000 copies per issue for Bavaria editions
  • 3,000 copies per issue for Wiesbaden editions
  • 3,000 copies per issue for Stuttgart editions
  • Published at the beginning of each month
  • Delivered to AAFES BX/PX, Shoppettes, Auto Centers & more
  • Inserted into the Stars and Stripes newspaper
  • Posted on the web at stripes.com
Advertiser Benefits
  • Reach the U.S. Military market; high disposable income
  • Reach new arrivals in the region
  • Distributed in high traffic shopping areas
  • Premium positions available
  • 10% discount for running in multiple editions
  • Frequent reader contests
  • Ads organized by business type
  • Free full color for high impact
The U.S. Military Market
  • 36% purchased a new vehicle in the past 2 years.
  • 34% purchased a used vehicle in the past 2 years.
  • 57% dine out once a week.
  • 25% go to nightclubs at least once a month.
  • 23% shop for groceries at stores other than their commissary.
2025 Publishing Submission Deadlines

Rates

Wiesbaden and Stuttgart Editions
(Per Month/Per Edition)
Ad Size 3 Months 6 Months 12 Months
Full Page $490 $370 $325
Inside Front $735 $615 $530
Inside Back $650 $520 $450
Back Page $960 $830 $715
Front Page Banner $560 $490 $430
Page 3 $430 $370 $310
Double Truck (2 Facing Pages) $800 $670 $560
Half Page $335 $310 $245
Triple Box $220 $185 $150
Double Box (Horizontal) $100 $120 $150
Double Box (vertical) $150 $120 $100
Single Box $75 $60 $50
Quad Box $295 $245 $200
Kaiserslautern/Bavaria Editions
(Per Month/Per Edition)
Ad Size 3 Months 6 Months 12 Months
Full Page $615 $560 $485
Inside Front $1,050 $920 $800
Inside Back $820 $700 $615
Back Page $1,340 $1,230 $1,080
Front Page Banner $830 $735 $640
Page 3 $615 $560 $490
Double Truck (2 Facing Pages) $1,110 $990 $840
Half Page $465 $430 $390
Triple Box $240 $200 $240
Double Box (Horizontal) $160 $135 $110
Double Box (vertical) $160 $135 $110
Single Box $80 $70 $55
Quad Box $320 $270 $225
Ad File Submission Guidelines
Pre-Print Insert Rates
Pages Full Run Zone
2 pages $83 $106
4 pages $86 $116
8 pages $97 $130
12 pages $99 $135
16 pages $109 $148

All costs are per thousand. Full run is defined as inserting into all four magazines. Zone is defined as inserting into one, two, or three magazines.

* Maximum insert size = 8” x 10” (20.32 cm x 25.4 cm)

Delivery Address:

Kerker Druck GmbH
Attn: Jonas Kerker
Hans Geigerstr. 4
67661 Kaiserslautern

Delivery Hours:

0800—1600

Pre-print Insert Due Date:

15th of the month before publication date.

Cover image of What's Up magazine
READ SEE ALL EDITIONS