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• Education Guide
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• Financial Planning Guide
• Insurance Guide

Insurance Guide

Rate Base 277,000

Sell your company’s insurance products to those who protect and serve America.

Stars and Stripes delivers a premium audience eager to learn more about what types of coverage they need and how much they should purchase. Our servicemembers are primarily young (nearly 60% under age 40), married (75%) and raising children (44%)—and they want to protect their families.

They are fully employed and take a keen interest in their financial security—in a survey 75% of them told us they are interested in insurance, investing, or personal finance. Forty percent said they had shopped for financial services in the past year.

Your company’s message gets the greatest possible reach with Stars and Stripes Insurance Guide — we deliver it to America’s military stationed stateside, as well as overseas in Europe and Pacific. The U.S. military community forms a solid customer base: responsible, dependable, savvy, and loyal. Most living expenses are tax-free and paid for by the government so their incomes (median in the $70K to $100K+ range) give them considerable purchasing power. They prefer to buy from companies that welcome their business; they rely on Stars and Stripes, a brand they know and trust, as a primary source for information and news.

The Stars and Stripes Insurance Guide gives this valuable audience insight and direction for protecting their most treasured assets—and offers the ideal means for promoting your company’s resources for insuring their future.

2025 Publishing Submission Deadlines

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